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| Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job |  | Authors: Jay Conrad Levinson, David E. Perry
Creator: Darren Hardy
Publisher: Wiley
Category: Book
List Price: $21.95
Buy New: $12.31
as of 9/3/2010 14:12 CDT details
You Save: $9.64 (44%)
New (35) Used (13) from $11.94
Seller: supermoviedeals
Rating:  255 reviews
Sales Rank: 8,796
Media: Paperback
Edition: 2
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 1.2
ISBN: 0470455845
Dewey Decimal Number: 650.14
EAN: 9780470455845
ASIN: 0470455845
Publication Date: June 22, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780470455845 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
In Today's Job Jungle, the Guerrilla is King "You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."
—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course "This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."
—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What??? "Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."
—Shelly Harrison, founder and CEO, Launch Pad "Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."
—Dave Opton, founder and CEO, ExecuNet.com "Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."
—Sam Zales, President, Zoom Information Inc. "Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."
—Donato Diorio, CEO, Broadlook Technologies "Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."
—Gautam Godhwani, CEO, SimplyHired.com "Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."
—Steven Rothberg, founder, CollegeRecruiter.com "The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."
—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa "Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."
—Peter Clayton, CEO, Total Picture Radio P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."
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| Customer Reviews:
Showing reviews 1-5 of 255
If you are looking for a job & don't read this, you have cost yourself hundreds of $$ March 13, 2010
Skip Freeman (Atlanta, GA)
56 out of 57 found this review helpful
I am an executive recruiter plus I speak at a lot of Career Ministries in the Atlanta area. I get contacted daily by job seekers who, unfortunately, I can't help. The reason - they either are not in my niche or I don't have an opening with a client that is appropriate at the time.
I recommend two resources to each person I can't help and Guerrilla Marketing for Job Hunters 2.0 is one of those resources.
What does NOT work very well in this economy for finding your next job is sitting in front of the computer firing off resume after resume on-line to advertised jobs.
That is WHY you NEED Guerrilla - the concepts in this book will help you BE DIFFERENT which means you increase your probability of being hired dramatically. If you get hired just one day earlier by applying the concepts in this book, you have saved yourself hundreds of dollars by being able to get a paycheck sooner rather than later.
This book is NOT a COST; it is an INVESTMENT!
A Swiss Army Knife for the Job Seeker. Don't leave home without it !! March 3, 2010
Brian Halden (Ottawa, Ontario Canada)
41 out of 41 found this review helpful
I actually had sought out this book (which was reserved and couldn't be taken out of the library) after seeing David Perry speak at a job search group meeting. When I starting leafing through the book, I realized that there was too much information in this book for me to keep coming into the library to copy down a page or two for something to try in my job search. I needed a copy right by the computer to use to try some of the tools that I would read about. Although I was on LinkedIn and thought I was using many of the tools available, I found I was quite wrong. I found this book to be very inspirational in its approach, what I needed to get my act together and how to organize a proper job search strategy. There is advice, in the form of scripts, for many different situations when making contacts with potential employers. It is a metaphorical Swiss-Army knife for the job seeker, something that you should not be without.
Jam-Packed With Ideas July 18, 2009
Michael Kelemen
53 out of 55 found this review helpful
David Perry is a super-recruiter. I met him a few years ago and was quite impressed.
At the time, David asked me to write a review for the first edition of Guerrilla Marketing for Job Hunters. I didn't want to but eventually I read it - twice - and gave it a rave review.
Then I started recommending it to job hunters. Most people didn't read it, I'm sure. They wanted me to find them a job (I'm a headhunter). But one guy, Barry, got back to me and said, "I'm reading that book and what he says here about resumes is pretty ridiculous."
"Well," I said, "just ignore that part."
"But I don't agree with this and I don't agree with that either," he went on.
"Well," I said, "I don't agree with everything either. But look, for me, the guts of the book are the chapters on research. He tells you how to identify companies to target, how to find out about them and how to make contact. It's good solid material. Why don't you focus on that?"
He didn't. And he didn't find a job. And he's someone who could have used a few guerrilla techniques because he was a nice guy, a smart guy, athletic and well-educated but he was sixty years old.
In person, he could have passed for 45 but on paper he was over the hill. What's more, he'd run his own company for 20 years and had a few short stays at other jobs as he tried to re-establish himself as an employee.
That said, when I started reading the second edition of David's book I had, at first, much the same reaction as Barry did a few years before.
I wasn't reading it from front to back. I just opened it up anywhere and the first thing I found, on page 280, was a section called The Killer Question.
Here, Dave tells you to ask the interviewer what the competitors are doing that keeps his company up at night and then call those competitors to ask for an interview and use the information you gathered in your first interview to impress them.
According to Dave, there's nothing wrong with this. The interviewer isn't your pal and he's not doing you any favours. The meeting was just a fact-finding mission for both parties and no commitments were involved.
That might be so but I would have to give it some thought because, to be honest, I was shocked and appalled but because I knew the author, I re-opened the book and started reading again.
This time, on page 139, I found Dave advising job hunters to start a blog. My initial reaction to this was negative, as well.
Every career counselor advises her readers to start a blog and it seems to be a mindless reflex action because starting a blog is not a practical tactic for most people.
It takes a lot of time and many people are not good writers and most of the time no one is interested in what they have to say.
The example given by Dave was unfair I thought because his sample blogger was a law student who had a passionate interest in Mixed Martial Arts. This made him the owner of some very unique expertise and he rapidly became known as someone who could discuss contract disputes in the MMA world in a professional manner.
Still, I had to concede that blogs weren't entirely out of the question. I had urged Barry to start a blog many times. He wasn't working so he had the time to write and even if no one found him on Google when they searched "marketing communications" he would be able to use his blog to demonstrate his knowledge of his field to anyone who might be interested.
So, I pressed on.
Next I came to advice about email marketing campaigns. Dave advises you to create a list of 20 companies you want to work for and email it to everyone you know asking if they know anyone who works in any of these firms.
You also ask them to pass the email on to a number of other people they know. I'd never thought of this and if you do it well it might get some results. He calls it the email chain letter and it's on page 221.
The next thing that caught my eye was Dave's advice to use numerals rather than words to represent numbers in your resume (page 116).
I'd always made a point of writing out numbers as words because it looks more formal and dignified but I also know how important it is to make your resume easy to grasp at a glance so he pretty well sold me on that right away.
I had a mixed response, however, to the section on "Warm Calling". Dave's warm call is just a cold call with another name. Even so, if and when you do have an opportunity to speak to someone -- on the phone or in a face to face interview -- his tip to be ready to ask a series of short, diagnostic questions could help you identify a need you might be able to fill (page 206).
So what am I saying here? That when you read this book you're bound to find things you don't like. Just like Barry and just like me. But don't forget the advice I gave to Barry.
David Perry is a very successful recruiter. And his book has a solid core of vital information based on his personal experience researching companies and marketing candidates to them.
Every page is loaded with ideas and there's 300 pages.
There's information that can only be of interest to wild men like Dave himself, a true guerrilla (see his profile in the Wall Street Journal) but it also has a ton of stuff for people who aren't interested in anything too audacious and yet want to do something more than just sit back and comb through the want ads.
So you could toss half of the book in the garbage and it would still be a bargain.
In fact, one of your problems might be that it presents more information than the average person knows how to manage. When there's so many suggestions how do you know where to focus?
My advice is to start with start with chapter 4. It tells you how to find companies to approach. Then read chapter 8 on networking. It tells you how to identify and reach the people you want to speak to in the target firms.
As you read these chapters and the rest of the book, simply ignore the stuff that doesn't appeal to you and explore the stuff that turns you on.
I also encourage people to read David's Guerrilla Job Hunting blog. It has a comment section in which you can pose questions to a very smart and friendly guy.
And, finally, I have to wonder about something. If only the WSJ had published that profile of Dave seven years earlier, in September 2001, George Bush might have hired him to find Osama and history would have been very different. Here's a link to the article http://cli.gs/MzPbRZ).
For the introverts out there March 10, 2010
Marieux (Denver, CO United States)
44 out of 45 found this review helpful
Even though I was feeling a little intimidated by the title of book, I decided that after being unemployed for 14 months and not getting any results hiding behind the computer screen, I had nothing to loose. As an introvert I could continue banging my head against the wall or try something different for a change. I found that the most beneficial part of the book was the suggested warm approach for cold calling. Some of the ideas or concepts introduced are extreme, but so is the marketplace. We do have to step out of our comfort zones, if we really want to get to where we want to be. I have read literally everything I could get my hands on to revamp my job search strategy, but this book was the most beneficial.
Excellent Tips and Tricks For A Very Crowded And Demanding Job Market March 24, 2010
Martin Idziak (Justice, IL USA)
44 out of 45 found this review helpful
If you're currently unemployed (or even if you're not and looking to find a new job) this book is an absolute MUST HAVE for you. You will learn numerous strategies for how to make your resume stand out among the rest that employers and recruiters get, how to leverage key points from your resume when talking to hiring managers to make a strong impression and get the job offer you deserve!
The book also delves into how to use social media (specifically LinkedIn) to make job offers come to you and how to find those key decision makers within your target companies who can pull the trigger on hiring you. Simply sending your resume won't do anymore, and these tips will make sure you get maximum exposure. If you create a Guerilla Resume as outlined in the book and follow the numerous strategies mentioned as well, your job search will take on a life of its own and the path to a great job will be clear. Also at the very end of the book is an offer for some additional free resources from the authors which are worth the price of the book alone. I recently completed an outplacement course paid for by my former employer and a lot of the tactics mentioned in their program were the same ones Jay and David cover in great detail in the book. Mind you, outplacement services tend to cost $2,500 to $5,000 per employee. You can get all that info for a mere fraction of that cost from this book....get it today...I promise it will be the best money you spend in your job search guaranteed!
Showing reviews 1-5 of 255
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