Going against conventional wisdom, Mitt Romney's camp has released three television ads in select markets in Florida, Iowa, Michigan, New Hampshire, and South Carolina.  The video and scripts for the three ads, entitled "Unplugged 60", Unplugged 30", and "Unplugged Iowa", are available on Romney's website.  

RightSideRedux on the conservative blog, RedState, has a list of five reasons why people shouldn't be concerned about the supposed beating Romney has endured in the media this week.

1)Nobody but political junkies are paying attention to the election right now
2)The early polls reflect name recognition not voting decisions
3)Romney is better positioned than past candidates at this point in the race.
4)Romney has STRONG favorability ratings among voters who have heard about him.
5)How about what really matters - the KEY primary states?

The mainstream media has been all over an AP story which exposes the Romney family's past history of polygamy.  According to the story:
   

While Mitt Romney condemns polygamy and its prior practice by his Mormon church, the Republican presidential candidate's great-grandfather had five wives and at least one of his great-great grandfathers had 12.

Polygamy was not just a historical footnote, but a prominent element in the family tree of the former Massachusetts governor now seeking to become the first Mormon president.

Romney's great-grandfather, Miles Park Romney, married his fifth wife in 1897. That was more than six years after Mormon leaders banned polygamy and more than three decades after a federal law barred the practice.

On National Review Online, James Bopp Jr., who recently joined the Romney campaign in an unpaid capacity, works on making the case that Romney should be the choice for the social conservative.  He acknowledges Romney's pro-choice past, but says that "Romney's conversion was less abrupt than is often portrayed."  Additionally:

The evaluation of Romney's conversion needs to be considered in light of the pro-life movement's consistent effort over the years to educate, and thereby convert, people to the cause. The pro-life movement has aggressively promoted conversion and has achieved great success in doing so. Today, for the first time since Roe v. Wade, a majority of Americans identify themselves as pro-life, and many of these are converts, some who have even had abortions themselves. Ronald Reagan and George H. W. Bush, both pro-life presidents, were converts.

Ezra Klein on the liberal blog Tapped has a short post about Mitt's efforts to define himself:

More and more, Romney's conservatism is coming out as bland and genial as his looks, and that's no way to get elected. He's not going to out-executive Giuliani, or out-conservative Gingrich. He's got to figure out his unique in with the electorate, but his desperate attempts to simply remain on the Republican island are making that look a near-impossible task.