Email Print

Muted Media - Framing the GOP Primary Debate

I have been struck by the scarce pre-debate media coverage for the GOP candidate debate tonight in Simi Valley, California. Not even the inclination to hype the "all-important" political event of the moment has produced more than passing interest from major news organizations. Compared to the Democratic Debate held last week in South Carolina the response seems muted. (As of Thursday morning, CNN.com only added a link on their lead web page by noon, the AP story - maybe they'd have to mention MSNBC.) The reasons for this differential appear obvious enough.

The GOP field is framed as inheriting the sagging mantel of a failed Presidency. As in sports, loser's bracket are not nearly as interesting as the championship contenders. The domestic press discusses three contenders--John McCain, Rudy Giuliani and Mitt Romney--jockeying for the dubious honor of "going-down-with-the-ship." The media coverage has also been trumped by the more symbolic Iraq/Veto battle with Congress.

My purpose is to reflect on the pre-debate coverage. The argument is simple; if you want a primer on what is at stake in the debate, don't turn to the domestic press. Newspaper stories, and 24/7 cable, present a predictable continuation of a larger narrative that the election is about George W. vs. a yet to be crowned Democratic successor. Since that contest has a known outcome (e.g. most stories religiously remind readers of Bush's dismal polls), the California debate is little more than a sideshow. Below, the frame of pre-debate coverage is considered.

Of course there is substantive pre-analysis of the debate. For example, Adam Nagourney (NYT) writes for the International Herald Tribune a preview from a perspective of what the candidates need to do. In his observation, Bush naturally is not absent from the calculus, but the declared candidates do have a role in the drama. Nagourney writes:
As much as Iraq or health care or any other issue, the question of how to deal with President George W. Bush is vexing the Republican presidential candidates.

Do they embrace him as a means of appealing to the conservative voters who tend to decide Republican primaries? Or do they break from him in an effort to show that they will lead the United States in a new direction? Do they applaud his policies or question his competence - or both?

By almost any measure, the field that these candidates are playing on has been created by Bush, who has dominated his party and politics for years.

It is his policies - the war in Iraq, the surge in federal spending, his proposals on immigration - as well as his failings, in such areas as Katrina, that are going to set the framework for the debate and the discussion ahead.

. The subtle part of the frame is that candidates are stand-ins for the Bush record, becoming one and the same. Fairly or unfairly, the interpretive context is guilt by association. Generally the press frames the debate in versions of "dissatisfaction with the current candidates." This framework has three basic manifestations.

Conservatives Reject the Announced Candidates

John Whitesides, Political Correspondent Reuters, summarizes:

The Republican presidential field has sparked some dissatisfaction among activists, particularly conservatives.

Giuliani, while leading in the polls, has drawn criticism from some conservatives for his liberal stances in support of gay rights and abortion rights. Romney has been attacked for changing his views and adopting more conservative stances on those issues before launching his campaign.


Carla Marinucci, San Francisco Chronicle Political Writer, quotes Bill Whalen, a research fellow at the Hoover Institution at Stanford University to make the point. "The conservative Republican shopper right now is looking at a display of dented cans, and the question is, are they willing to accept that or will they look for a different product?"

Candidate are "Fatally" Flawed

MSNBC condenses what to look for in the debate, each a laser pointed to shortcoming, perhaps disqualifiers. Surely similar zingers were pointed to Democratic candidates last week but their stories also contained redeeming qualities.

*    Will Giuliani, the former mayor of ultraliberal New York who is known to ramble on the campaign trail, project a focused message and adequately answer for his moderate stances on social issues?
*    Will McCain, linked to the unpopular war in Iraq and fighting the perception that he's tired, broaden his pitch and show energy?
*    Will Romney, fighting the label of flip-flopper and scoring low in the polls, come across as sincere in his beliefs and prove he deserves his top-tier spot?

The "Real" Story: Who Is Missing

There are three sets of non-participants who dominate the pre-debate coverage (and may dominate the actual debate).

Ronald Reagan
Reagan's newly released diaries and Nancy's front row seat, serve as reminders that the ten contenders are really the "seven dwarfs." The San Francisco Chronicle quotes, "If this debate were a drinking game, and you had to imbibe every time you hear the word 'Reagan,' you would pass out before the closing remarks,'' predicted Bill Whalen, a research fellow at the Hoover Institution at Stanford University. (see also Ross Smith, "GOP Debate Debut in the Shadow of Reagan")

Arnold Schwarzenegger
Arnold joins Nancy in the audience and stands in for enlightened Republicans who are woefully without a representative on stage. Readers are reminded that, as Nagourney writes:

Arnold Schwarzenegger, the Republican governor of California who has managed to win re-election in a Democratic state in no small part by breaking away from conservative Republicans, said he thought it was a mistake for candidates to explicitly distance themselves from the president.

In the Wings
Newt Gingrich appears in debate commentary as the Republican with ideas, the GOP candidate only a conservative could love; while former Senator (and current Law and Order actor) Fred Thompson, the Southern Reagan, represents possessing decorum in an otherwise floundering assembly.

Taken together, the media frames feed the view that the GOP debate is less important; and by inference so are the participants. Certainly there is partial validity to each tale, but when told over and over as lockstep conventional wisdom, the deliberative space open to candidates is largely eroded. Why debate at all . . .

< GOP Debate Debut in the Shadow of Reagan | The Demand for Better GOP Questions >
 Display:
but a similar conclusion, check out this from New Hampshire's Green Mountain Politics.

Teaser:

If the Republican Party is unwilling to talk honestly and openly over the next 19 months (including in their Primary) about 6 years of failed Bush White House policies, then the GOP in the 2008 general election will win 76% of the Republicans and the 32% of the national public who currently believe that Bush is doing a satisfactory job.

Running against our dog we don't think those two voting blocks take you over the mountain electorally in a '08 general election contest.

GMP is NOT a Democratic leaning blog, either. It's one of the most influential GOP blogs in New Hampshire.

Be the debater you want to see.

by Ross Smith on 05/03/2007 03:27:23 PM EST

One thing that stuck out to me last night as I watching MSNBC's Countdown with Keith Olbermann was his reference comparing the Republican debate to a beauty peagant where one of the candidates might hit another "with a shoe over the head."  In fact, he used the metaphor at least two times.  While I'm not shocked in the sense that Olbermann's political views are common knowledge, I'm shocked because such a comment suggests that there really is not point in having a debate at all.  Given that the debate was a MSNBC event, as was the Democrat one, this just seemed odd.  Furthermore, shouldn't he give the candidates a chance to speak?  

 

Jim Lyle - Director of Debate & Instructor, Speech Communication - Clarion University of Pennsylvania

by Jim Lyle on 05/03/2007 10:19:30 PM EST