Spots and web ads are fast becoming an obligatory aspect of post -debate spin. The McCain and Obama camps produced spots following the Mississippi debate. The practice was refined in the primary debate with both positive,negative, and neutral effects.
It is not clear that given the blizzard of post debate spin and coverage for presidential debates these entries accomplish much.
VP Spot Spin
McCain's entry, again out before sunrise--"Lies and Sighs" frames VP debate- Joe Biden, "Ready to exaggerate, not ready to lead."
Obama's effort is readied for the morning blogs--"Can't Explain"-emphasizes not their opponent, but an issue. Quoting Biden tiered quip - "Taxing your health care benefit, I call that the ultimate bridge to nowhere"
Below the fold: Pre-debate spots and more post-debate video rebuttals
We're familiar with the post debate spin room, placard lead spokespersons careening from reporter to reporter. Increasingly, however, campaigns are finding more efficient ways to manipulate.
We're becoming accustomed to candidate web page's (re)interpretation of debates (A favorite of mine was Dodd's "Talk Clock" exposing disparate speaking times) but the practice seems to have stepped up a notch.
The Drexel Debate was not Hillary's best effort. After dominating the prior encounters Clinton's smooth sailing ran aground and fairly received a severe media lashing. Even FactCheck.org documented, at length, three questionable "bobs and weaves."
What is a well heeled campaign to do? Simple, fight back by extending the post-debate spin, often using video interpretations that infiltrate campaign coverage.